CONTENT | Alejandra Alvarez

"CONTENT" can have different meanings depending on the context, it can refer to:

1- Things that are held or included in something. 

2- To the substance or material that is created and shared through various media 

3- Being content refers to a state of satisfaction // happiness  

Words have the power to both uplift and hurt us deeply. Hurtful words can have a profound emotional impact that can last a lifetime. Words, although they’re intangible, can cause ‘real’ damage. Would it be different if we could ‘see’ those words? What if we could ‘literally’ break the words that were meant to hurt us?

That’s the purpose of creating “CONTENT”, an interactive installation, where people are encouraged to interact with a sculptural object and destroy it. 

Did someone ever say something that hurt you deeply?

Do you // Did you have a hard time recovering from it? 

How are you//did you  break away from it?

Can you share some uplifting words with others struggling to break free from pain?

Despite being different, we’ve all been hurt, and sometimes by the same words. Together we can break away from it… Together we can break them.